How to Make Your Rental Property More Attractive to Tenants

In a competitive rental market, standing out isn’t just a bonus—it’s a necessity. Whether you’re leasing a single-family home or a multi-unit building, your ability to attract quality tenants hinges on how appealing your property is, inside and out.

The good news? You don’t need massive renovations or a huge budget to improve your property’s desirability. With smart, targeted upgrades and attention to detail, you can drastically increase tenant interest—and reduce costly vacancy periods.

Let’s explore eight proven strategies to make your rental property more attractive without breaking the bank.

1. Enhance Curb Appeal

First impressions matter—especially in real estate. If the outside of your property looks unkempt, many renters won’t even make it to the front door.

Simple Ways to Boost Exterior Appeal:

• Maintain Landscaping: Mow the lawn, trim hedges, and keep flower beds fresh.
• Fresh Paint: A clean coat on doors, shutters, and trim makes a home feel well-cared for.
• Exterior Lighting: Well-lit paths and entryways not only improve safety but add a warm, inviting glow.

Pro Tip: Homes with well-maintained landscaping rent 15% faster, according to Zillow research.

2. Upgrade the Kitchen & Bathroom (Even Small Changes Help)

Kitchens and bathrooms are the deal-makers—or breakers—for many renters. These high-traffic areas need to feel clean, updated, and functional.

Budget-Friendly Upgrades:

• Swap out dated fixtures (faucets, showerheads, cabinet handles).
• Replace worn countertops with affordable laminate or butcher block.
• Install energy-efficient appliances, even if just the refrigerator or microwave.

Even minor updates can make a dated kitchen feel brand new.

3. Refresh Flooring for a Clean, Modern Feel

Floors are one of the most visible parts of a rental—and one of the easiest ways to make the property feel modern and clean.

Best Flooring Choices for Rentals:

• Hardwood or Laminate: Durable, stylish, and easy to clean.
• Tile in Kitchens & Baths: Moisture-resistant and attractive.
• Carpet in Bedrooms: Go for neutral tones and high-durability options.

Avoid light-colored carpets in high-traffic areas to minimize visible wear.

4. Use Paint to Transform the Interior

A fresh coat of paint instantly transforms a space—and it’s one of the most cost-effective upgrades.

Interior Paint Tips:

• Stick with Neutrals: Whites, beiges, and grays appeal to a broader audience.
• Patch and Repair: Fill nail holes, smooth dents, and clean scuffs before painting.
• Paint Trim & Baseboards: Clean, crisp lines make the entire unit feel fresh.

5. Improve Layout & Functionality

Today’s renters value flexible living spaces—especially with the rise of remote work.

What Renters Want in Layouts:

• Open Concepts: Knock down unnecessary walls to create airy, modern spaces.
• Multi-Use Rooms: Designate nooks for home offices, gyms, or guest areas.
• Defined Areas: Use rugs or furniture placement to visually separate spaces.

If a layout change isn’t feasible, consider staging rooms with different functions in your listing photos.

6. Add Desirable Amenities

The right amenities can set your property apart—and justify a higher rental rate.

High-Impact Amenities:

• In-Unit Laundry: Top of the wish list for most tenants.
• Wi-Fi Ready: Pre-wired units are a huge convenience.
• Shared Spaces: Fitness centers, rooftop lounges, or even a small dog run can increase interest.

Consider partnerships with nearby gyms or services if you can’t install amenities directly.

7. Deliver Outstanding Customer Service

A beautiful property won’t keep tenants if the landlord experience is a nightmare.

Service that Attracts and Retains Tenants:

• Quick Communication: Respond to inquiries and repair requests promptly.
• Transparency: Be upfront about fees, lease terms, and policies.
• Professionalism: Whether it’s you or a property manager, the tenant experience matters.

Great service builds long-term trust and reduces turnover.

8. Use High-Quality Photography in Listings

In today’s digital world, your listing photos are your first showing.

Make Listings Stand Out:

• Hire a Professional Photographer: Well-lit, high-resolution images attract more interest.
• Stage the Space: Even light staging (throw pillows, art, plants) helps renters imagine themselves living there.
• Include Wide Shots: Help prospects get a sense of flow and layout.

Listings with professional photos get 60% more views and rent faster, according to RentPath. Example property listings can be found here.

FINAL THOUGHTS

Making your rental more attractive doesn’t have to mean major renovations. With smart upgrades—like modern flooring, curb appeal, and thoughtful layouts—you can significantly increase your property’s rental potential. And remember: presentation and service are just as important as the space itself.

FAQs when Make Your Rental Property More Attractive to Tenants